Who is Delivering Your Departments Message?

Today the PIO is one of the most important positions because the court of public opinion exists in every community. If we do not disseminate the information early, frequent and accurately the public will come to there own conclusions. Opinions will be broadcast quickly through social media networks faster than you can catch up. Once the information is out regardless of its accuracy you can’t catch up to it. Public opinion can be the final nail in your fire departments coffin if the information is not managed correctly. Read full article: http://bit.ly/17YB6XX